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If you found this post valuable and want to learn more about marketing, email copywriting, and conversion strategies for your e-commerce/digital brand, sign up for my list at. Make your messaging more customer focused by describing the benefits they’ll get from your product, and watch your conversions go 📈 If it’s focused on the company or product and doesn’t immediately tell you what’s in it for you, then fix it ASAP. If it’s CLEAR what benefit you (the stranger) will get, then you’re a step ahead of everyone else. Or does it feel like the company is focused on itself? When you land on the page, does it immediately tell you what benefit you get?ĭoes it make you feel like this company understands your problem and has a solution for it? Put yourself in the shoes of a total stranger. Start with the copy on your homepage, mainly your headline. Personally, I think the copy in the subheadline should be the headline, but I’ll give this one a pass. So if I’m really busy but want to make sure I’m getting proper nutrition, this would be the company I choose. Not only that, but I can save time on meal prep. I can get all the carbs, protein, fiber, fats and 27 vitamins and minerals I need from a meal. The subheadline is what really cinches it: Now, the headline is still product focused, but it includes a benefit that gives me an idea of what I get from it. Here’s an example of a homepage headline that violates the top 3 rules of marketing: Instead, you should focus on what the product does for the customer.Īccording to legendary copywriter Gene Schwartz, the most powerful word in advertising is NOT “free”…it’s “you”.

You see a lot of headlines that use the word “We” or focus on what the product is. The biggest mistake so many companies make is focusing their message on the product or company itself. Once they know what you can do for them, then they’ll care enough to get to know your brand better and eventually buy. Use keywords and their synonyms in the headings, and in the text itself. Put appropriate content tags: title tags, description tags, image tags, and meta tags. So when someone lands on your website or sees your ad, they don’t want to hear about YOU.įirst, they need to know what’s in it for THEM. Set up a correct tracking tool to track what’s going on with your website, including its mobile version: keywords, traffic, entrance pages, exit pages, etc. We care about ourselves first and foremost. No one cares about you, your company, or your brand…Įveryone, even the most altruistic person, does things for selfish reasons. Now, pick your ego off the floor because there’s good news.
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I learned this brilliant but humbling truth from Neville Medhora, a successful copywriter who was instrumental in the growth of the software marketplace App Sumo. Inspect your website and climb the SEO charts with Website Auditor. Clearer voices will get people to listen for longer. (And by extension, they don’t care about your company or brand). 10 Best Podcast Recording Software and Apps (Free and Paid) Content and audio quality can make or break your podcast. Image to text 23.1.NO ONE CARES ABOUT YOU, they only care about themselves.
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